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In 1864, Emperor Maximilian of Hapsburg sailed into the Port of Veracruz. After a long and arduous journey by boat, he arrived to find that there was no beer in the country, leading him to bring the finest master brewers from Europe to Mexico to start producing beer. Shortly after brewing began in earnest in Mexico, bandits began holding up the carriages transporting this elixir. Maximilian decided to take action, hiring charros (Mexican horsemen) to protect the carriages that transported his beer and appointing them as his PROTECTORS OF THE BEER. This is how we came to be called: Cerveza Charro.
PRESERVING THE ORIGIN OF OUR ROOTS.
PRESERVING MEXICAN BEER.
Made using only 4 ingredients of the highest quality:
Purified spring water from the Nevado de Toluca volcano
Elegant and outspoken, refreshing and full of character. It is full of bright golden hues, with notes of cereals and honey and a final floral flourish.
Acorn-fed Iberian cured ham
Bluefin tuna nigiri, ceviche, grilled Talla-style fish
Prime cuts of beef, Wagyu ribeye and Kobe ribeye
EASY TO DRINK & REFRESHING
We won the WORLD’S BEST LABEL DESIGN AWARD at the 2021 World Beer Awards held in London, in addition to a Bronze Medal for Best Bottle Design.
We are the first and only Mexican Beer to be awarded a SUPERIOR TASTE AWARD in Belgium, with a jury composed of chefs and sommeliers from Michelin-starred restaurants.
We won a Bronze Medal at the World Beer Awards in London in 2020, 2021 and 2022 for our world-class beer.
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